Album Review: Cardi B Is a New Rap Celebrity Loyal to Rap’s Old Rules on ‘Invasion of Privacy’

Here alone are three possible Cardis: switchblade Cardi, empowerment-seminar Cardi, pan-Latin-unifier Cardi. And those aren’t even all of them. On “She Bad” and “I Do,” she raps about sex with the assertiveness and raw detail of Lil’ Kim or Too Short. And on “Thru Your Phone,” she’s convincingly broken by an untrustworthy partner: “I might just cut all the tongues out your sneakers/Smash your TV from Best Buy/You gon’ turn me into Left Eye.”


Cardi B’s debut album is “Invasion of Privacy.”


“Invasion of Privacy” is also, notably, a hip-hop album that doesn’t sound like any of its temporal peers: It is not a samey post-trap longread designed for zoned-out maximal streaming, nor does it flirt with the sonic and thematic excesses of the SoundCloud generation. In fact, it’s more reminiscent of the late 1990s and early 2000s, when New York rap was beginning to test its pop edges.

And though it’s a debut album, it’s by no means a debut: Cardi B has been famous for years already, first as a libertine social-media slice-of-life comic, and later as an effervescently campy reality-television standout. Both of those sorts of fame are relatively young, though. Succeeding in music has generally been thought to require something more than the natural vim and charm that she’s deployed to this point.

And yet, that is partly a hip-hop myth deployed by gatekeepers. Cardi proves it’s a lie: The skills she has been deploying to hilarious effect in her other careers are exactly the ones that make her music so invigorating. Few artists of any kind are so visibly and infectiously enthused.

As a result, the appetite for her is insatiable, and the career milestones are coming fast and furious: co-hosting “The Tonight Show” alongside Jimmy Fallon, appearing on the covers of various magazines, announcing her pregnancy during a performance on “Saturday Night Live.”

She has also been the most reliable hip-hop guest star of the last 12 months, with appearances on G-Eazy’s “No Limit,” Migos’s “MotorSport,” Ozuna’s “La Modelo” and the remix of Bruno Mars’s “Finesse” — she has yet to release a dud. For someone who only started rapping a few years ago, that stylistic versatility is striking — it shows Cardi to be a quick study. And indeed, in a recent interview with Ebro Darden for Apple’s Beats 1, she spoke openly about wanting to improve as a rapper and working with a more experienced rapper and songwriter, Pardison Fontaine, to improve her technical skills. “I needed a little bit of help from breaking out of my box,” she said. “I need to learn how to flow a little bit easier and cleaner.” (There was some consternation online after an old video of Mr. Fontaine performing part of “Be Careful” recently resurfaced online. Atlantic Records did not make songwriting credits for “Invasion of Privacy” available.)

The hard work shows, especially in terms of her cadences, and her ease in adapting to various production styles. Her quick-jab rhymes aren’t particularly complex, but occasionally she gets off a delicious turn of phrase, like this one, from “Money Bag”: “These bitches salty, they sodium, they jelly, petroleum/Always talking in the background, don’t never come to the podium.”

The work of becoming a great rapper is something that’s rarely spoken about, but Cardi has been open about her education process, an implicit acknowledgment that her path to success has been unusual. It is one way rap stars are made today, and may be for the foreseeable future — not by triumphing over other rhymeslingers in Darwinian fashion, but by arriving to the genre as a fully formed personality, and then learning how to shrink-wrap that personality around beats.

This is a new paradigm, one that puts charm before bona fides. It is what happens when a genre is exposed to sunlight and expands beyond the internal logic that once drove it. But it’s not enough for Cardi to win on those terms — she wants to succeed on the old ones, too.

Continue reading the main story

Cardi B to Co-Host ‘The Tonight Show’ With Jimmy Fallon on Monday


Cardi B, who will be co-hosting and performing a song on “The Tonight Show” on Monday.

Evan Agostini/Invision, via Associated Press

When they zig, he zags.

Cardi B will co-host “The Tonight Show” with Jimmy Fallon next Monday night, the first time the show has ever had two people sharing hosting duties, NBC said on Tuesday.

Next Monday’s show will, as usual, stand out compared to his competitors: Mr. Fallon has kept his show joke-and-celebrity heavy while CBS’s Stephen Colbert and ABC’s Jimmy Kimmel have gotten increasingly political. In that time, Mr. Fallon’s ratings have declined while Mr. Colbert and Mr. Kimmel have seen their total viewerships go up.

Enter Cardi B.

The Bronx-born rapper appeared on Mr. Fallon’s show in December, and her segment on the couch became a viral hit. To date, the five-minute interview has collected more than 16 million views. She also appeared on the show in September when she performed “No Limit” with G-Eazy.

NBC said on Tuesday that Cardi B would join Mr. Fallon on “The Tonight Show” stage throughout the program, and would help interview that evening’s scheduled guests. She will also perform a song on the show. Her first album, “Invasion of Privacy,” debuts on Friday.

For the season, Mr. Fallon is averaging 2.8 million viewers, a 15 percent decline versus last year. Among adults under 50, Mr. Fallon remains the leader, but his ratings in that demographic have dropped 18.8 percent. Meanwhile, his CBS competitor, Mr. Colbert, is now averaging more than a million viewers better than “The Tonight Show,” an unimaginable turnaround from just two years ago. Mr. Colbert’s ratings have gone up 24 percent. Mr. Kimmel at ABC is now averaging 2.3 million viewers, and has seen his viewership figures tick up 2 percent.

Continue reading the main story